Adobe is launching the Adobe Mobile Challange for EU residents only.
“Adobe are challenging you to build a great AIR app and publish it into the Apple Store, the Android Marketplace and the BlackBerry App World for a chance to win a trip to Adobe MAX in Los Angeles, California this October.”
“The submissions end on the 1st of September. Then the members of the jury will elect the best applications. You can discover the full list of prizes on this page (travel to Adobe MAX in Los Angeles, Creative Suite Web Premium licenses, Flash Builder licenses…).”
So you need to create content and publish it on the Apple AppStore, Android Market and PlayBook RIM Market place.